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Absology is a French nutri-cosmetic brand. The challenge was to create the visual and verbal identity of the first PurePlayer brand of the Myra group. We therefore imagined a new nutricosmetics brand that advocates a return to the essentials, this for all women. We had the priviledge to create all the brand, hand in hand, with its founder.

The scope was to understand and define the essence of the brand and create a universal and international name that encapsulates its ambition. We then went through the visual identity creation - incorporating its values with a pure and very singular design. Last but not least, we accompanied the brand launch – both in its digital but also print ecosystem.