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Let’s face it: being mistaken as a spread is a big deal for a butter and cream brand. Balade from Corman therefore asked us to accompany them through their visual identity migration. From workshops to research, we co-creatively built a very natural and milk rooted brand.

The two differentiating brand icons: the little girl & the young cow go together on a journey to change brand perception. They both introduce a brand-new universe made of fresh and natural green colours, handwritten words and lifestyle yummy pictures. We’re delighted our strategic approach provided the basis to work on the brand identity and was the foundation of a whole new content platform.