we connect

Carlsbourg is not only the leading brand in its category, it’s also the only butter brand in Belgium with a Protected Designation of Origin (PDO). This label stands for its Ardennes roots, its sustainable production process and its know-how.

Our teams challenge? Developing a new communication platform in order to depict all its key brand features such as its local roots, its authenticity and its rich taste. Instead of showing beautiful landscapes and cows, we developed the concept “Gueules d’Ardennais” - a gallery of portraits putting into pictures atypical but genuine characters, right from the Ardennes. Exactly like Carlsbourg! This finally translated into bold awareness & engagement campaigns.