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The delicious Ferrero Rocher pralines introduced in 1979 and who we have been partnering with for years now, asked our teams to create an impactful & premium magical Christmas campaign in order to reinforce brand closeness and maintain a strong market leader position during the end of the year period.

The 360° journey? Through an original influencer campaign, an online contest platform and efficient digital campaigns, we managed to create high customer engagement by empowering both the consumers and the communities to become real creators of magic themselves!