we connect

Winter being in front of the door, Haleon decided to bring their latest Otrivin medicinal innovation to the Dutch market!

In order to mark this innovative launch, Haleon & Strategie agency organized an impactful activation to create both awareness & engagement for the brand.

A tour across 6 major Dutch cities enabled the public to have a relevant experience with the product.

The professional & engaging "Big O" stand design surrounded by the full Otrivin branded stage invited shoppers at key public areas to interact with the brand and easily test the new product's advantages.

Also strategically located near Haleon's retail partners, passers-by could easily get to the stores in order to procure the medicine when needed.