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IBA is a Belgian cancer diagnostics and treatment company and the worldwide proton therapy technology leader.

We had the honour to partner with them in order to create a strategic positioning from scratch for their new and very specific CYCLONE IKON product. We therefore strategically thought about its positioning giving birth to a strong creative identity and a bold communication concept.

We are the proud creators of all the CYCLONE IKON launch assets and the honoured communicators of its revealing event.