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In 1993 Stassen was about to launch a new product: an alcohol-free cider for kids! No added sugar, no colouring, no preservatives. Only fruits and bubbles to make sparkle all the good moments kids share together.

The product was born but they needed a name, a label, a bottle… So our teams created KIDIBUL! (Psst, bulles is French for bubbles!). In order to appeal our target market, we also developed an very original brand mascotte: the happy crocodile. Kidibul became the champagne for kids and is now part of every party, birthday or special occasion.