we connect

Lotus Speculoos (Lotus Biscoff in overseas markets) is a true worldwide brand. It has worked very hard to become the ‘freebie’ biscuit you receive with your coffee in an amazing amount of cafés, restaurants, airplanes etc. This individually packed free biscuit has become iconic and should drive the Lotus sales in retail.

That is what we set out to do by redesigning the Lotus Biscoff range of products. Every single detail in the design was reworked to achieve maximum efficiency: iconic red ribbon, central role and place of the biscuit in a very proud position inspired by the way you put your biscuit into your coffee.