we connect

The MC, the Belgian leading mutual insurance company chose to partner with us to achieve several key objectives such as: reaffirming its positioning as a health mutual insurance company, giving life to its new brand baseline “Avec vous pour la vie” and boosting MC's attractiveness to younger people.

We therefore developed an innovative, singular and very flexible graphic system, reinforced by a strong and rejuvenating iconography that clearly contribute to the modernized image the MC wants to be associated to.