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After designing a new brand TVC in 2022 and supporting in its digital recruitment and content strategy in 2023, Strategie is further extending its collaboration with MC by developing a 360° campaign for their dental insurance: Dento +. In a resolutely lively and contemporary style, the new Dento + campaign features several people asking questions about their dental health, only to land on a clear promise: with Dento + and MC, the answer is always YES.

This campaign reinforces the successful communication efforts undertaken over the last 3 years, with a sharp increase in the number of people switching to CM over the last 12 months.