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The very famous Nutella, part of the Italian Ferrero approached us to launch an impactful campaign in which the Nutella jars would be put in the spotlight in unique and lesser-known places in Belgium

The goal? Putting forward the beauty of Belgium and letting people know you don't especially have to drive thousands of miles to see charmful landscapes. Next to the jar design creation, we also developed a full 360° campaign around the topic with a TV commercial creation, influencer partnerships, (D)OOH, a dedicated website and social media assets! The campaign had so much success, we are going to redo a similar project, keep an eye on that.