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Promagnor – a P&G brand - is a well-known magnesium supplement brand needed a strong packaging update in order to keep up with competitors. The spring is a simple visual element that everybody instantly understands and which connotation is clear.

Its new dynamic design gives a stronger shelf impact. It makes the pack jump off the shelf and land directly into your shopping bag. The name Promagnor in italic and the specific orange pantone color both enhance this impact. We aligned with the same structure for the “Relaxation” variant, but adapted it to achieve a more central design, focused on calming blue colours.