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Create a beer brand from the genesis is probably the most fun and creative topic for a belgian creative agency. To all beer lovers of our team, there's no better story than Tripick. Tripick is made by a trio of friends : Nico, Fred and Manu and they gathered their love of beer and their passion for party in a festive yet tasteful beer. We designed the name and the brand visual identity. Simplicity, strength and storytelling.

Tripick is the combination of the word ‘trio’, referring to the three beer-loving friends, and ‘pic vert’, or Green woodpecker, a well-known bird in the Ardennes region. This local touch is also found in the logo of the Belgian brand where the ‘t’ of Tripick has the shape of a beak.