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Valdispert - part of the Cooper group - offers tailored food supplements to help you regain control of your sleep.

In their mission to promote their new slogan "Valdispert - Your sleep partner", they trusted Strategie to develop a comprehensive 360° concept aimed at enhancing brand awareness and encouraging trial of their latest products.

Our strategy team began by delving into the market for sleep supplements, before developing a creative concept in line with the brand's new positioning and history. This concept paved the way to the creation of a complete 360° campaign; spanning from POS activations to the development of SOME assets, a mobile and desktop platform, and even the organization of a contest!

The most challenging part? Implementing this 360° concept in 5 different countries! From the Netherlands to France, Italy, Spain, and Portugal, each region trusted us to develop personalized materials for their launch.