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At the start of 2024, Victoria Jewels selected Strategie agency a creative transformation partner to migrate to a whole new look!

The female-centric company is sticking to its logo, mission, and taglines.
From now on, however, the logo will be put boldly in gold, depicted as a macaron, to add that additional shine to the loved brand!

The whole visual brand identity is also being tightened up with whole new brand guidelines that will help Victoria's communication to stay fresh, modern & visually consistent through all touchpoints.

Stefan Venken, Sr Marketing Manager adds "The new Victoria brand is fresh, friendly and will be consistent in its communication while still being able to offer enough variation and creativity to highlight our seasonal collections and novelties. It also remains the familiar Victoria, but updated, bolder, brighter - just like our ambition to make all our colleagues shine.”

With this brand evolution and refresh, Victoria is reinforcing its ambitions to connect with a new generation of consumers and women entrepreneurs and empower them through independence leading to more freedom.

Startegie agency also develeoped on a new and strong communication concept "Je Vis Ma Vie avec Victoria" to refer to its integration in consultant's life. The goal? Launch an impactful consultant's recruiting campaign following the rebranding!